Marketing Kits
Marketing Kits are considered digital marketing materials and contain up to 8 ready-to-use social media posts with images and email templates. These kits give your institution the flexibility to create a targeted marketing campaign for content in your Wellness Center.
Banzai is consistently adding new and timely marketing kits to help your institution boost user engagement, grow your current customer base, and help your community most where they need it.
How It Works
Marketing kits are PDFs that link a variety of related content together (no more than 8) so you can hone in on account holders that might benefit from a targeted set of resources. At the beginning of each marketing kit, you'll receive a list of links to all the resources contained in the kit.
Within the marketing kits are instructional pages that walk you through how to use the social media posts and images on your individual institution's media accounts. Since these kits are still customizable, it's important to remember that any time you see text similar to "YOURDOMAIN.banzai.org/RESOURCENAME" in the kit, it means "YOURDOMAIN" and "RESOURCENAME" need to be replaced with their identifying counterparts. For example, let's say you want to market for the "What Is Inflation" article found on Example Bank's site, you would replace "YOURDOMAIN" with examplebank and "RESOURCENAME" with what-is-inflation.
Following the above steps, ensures that anyone engaging with the posts you share on your institution's social media platforms or the emails you send out, will be sent directly to your website's Wellness Center.
Best Practices
Though we do consistently send emails suggesting which marketing kits fit well with upcoming holidays, you can also download all available kits by navigating to the welcome page of the Manager, selecting "Toolkit," and clicking on the "Direct Marketing Materials" drop down in the left side bar or content menu. Then select, "Digital Materials" to navigate to the Sponsor Toolkit page that lists all available kits.
Auto Loan Marketing Kit
Auto Loans: Use the social posts and email template in this kit to create a targeted marketing campaign for the content in your Wellness Center about auto loans.
Budgeting Marketing Kit
Budgeting: Use the social posts and email template in this kit to create a targeted marketing campaign for the content in your Wellness Center about budgeting.
Building a Business Kit
Building a Business: This Building a Business Marketing Kit gives your institution access to eight social media posts and one email template that help you create a targeted marketing campaign for the content in your Wellness Center about running & building a business.
Buying a Home Kit
Buying a Home: This Buying a Home Marketing Kit gives your institution access to eight social media posts and one email template that help you create a targeted marketing campaign for the home buying content offered in your Wellness Center.
College Marketing Kit
College: Use the social posts and email template in this kit to create a targeted marketing campaign for the content in your Wellness Center about college.
Credit Marketing Kit
Credit: Use the social posts and email template in this kit to create a targeted marketing campaign for the content in your Wellness Center about credit.
Cybersecurity Marketing Kit
Cybersecurity: Use the social posts and email template in this kit to create a targeted marketing campaign for the content in your Wellness Center that discusses how to stay safe and avoid scams online.
Financial Literacy Kit
Financial Literacy: This Financial Literacy Marketing Kit gives your institution access to eight social media posts and one email template that focus specifically on helping your account holders improve their financial habits.
Holiday Budgeting Kit
Holiday Budgeting: This Marketing Kit gives your institution access to eight social media posts and one email template hightlighting Wellness Center resources that focus on budgeting for holiday expenses.
Investing
Investing: The Investing Marketing Kit gives your institution access to eight social media posts and one email template to help people understand investing basics.
Life Changes
Life Changes: The Life Changes Marketing Kit gives your institution access to eight social media posts and one email template to help people be better prepared for unforeseen and foreseen life changes.
Retirement Marketing Kit
Retirement: Use the social posts and email template in this kit to create a targeted marketing campaign for the content in your Wellness Center about retirement.
Tax Season Marketing Kit
Taxes: Use the social posts and email template in this kit to create a targeted marketing campaign for the content in your Wellness Center about income taxes.
